Author - Ritabrita Sen

09 Jan

SuiteCRM – A New Era in CRM

SuiteCRM is an open source Customer Relationship Management application for servers. Open source CRM is often used as an alternative to proprietary CRM software from major corporations such as HubSpot, Salesforce and Microsoft Dynamics CRM applications. SuiteCRM is a software fork of the popular customer relationship management (CRM) system from SugarCRM. The SuiteCRM project started when SugarCRM decided to stop development of its open-source version.
SuiteCRM is a greatly extended version of SugarCRM which also contains many additional security fixes that are not available in SugarCRM. It was originally released on October 21, 2013 as version 7.0, and provides upgrade paths for existing SugarCRM users.
Having more than a list of 40 Modules such as Accounts Module, Bugs Module, Calendar Module, Calls Module, Campaigns Module, Cases Module, Contacts Module, Contracts Module, Documents Module, Email Module, Events Module, Invoices Module, Knowledge Base […]

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02 Jan

CRM – an Asset for Business

One of the most important aspects of business throughout the history of business has been customer relationship. It is not just in this digital age that customer relationships are relevant. The importance of CRM cannot be overstated. There are many reasons why a CRM software is used for businesses,
⚈ Improved Informational Organization
⚈ CRM for Enhanced Communication
⚈ CRM in Improving the Customer Service
⚈ Automation of Everyday Task
⚈ Greater efficiency for multiple teams
⚈ Improved Analytical Data and Reporting
Lead generation is important to a business. Without it, a business will struggle to make sales and expand. A business must have a good lead generation strategy. Many businesses today are heavily dependent on Lead Generation as it generates traffic to their websites where they can convert leads into customers.
CRM in Lead Generation
A CRM impacts a business significantly, by nurturing the leads, building better […]

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26 Dec

Digital Marketing – A Future Boom

The mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the last three decades. The previous traditional set of marketing was limited to door to door and mouth publicity, marketers used physical power to promote their products but with the changing times, people want everything at their fingertips.
The highest priority of any business is to fulfil the needs of the customers, and thus how the trend of digital marketing took off. Now the smallest thing can be found on the internet and both marketers as well as customers are going gaga over this digital marketing trend.
Comparing with other marketing platforms, digital marketing is one of the most affordable media to promote a product. Today, “Being Digital is Being Global”. Via social platforms like Facebook, Twitter, Instagram, LinkedIn a business can […]

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05 Dec

vTigerCRM – Uses, Features & Benefits

vTiger CRM is one an open source CRM application that was divided from SugarCRM. vTiger CRM is best for small-medium business which tracks all contacts and related opportunities, activities, and other details from a common place, it also exports opportunities to spreadsheet software like OpenOffice, Microsoft, Excel, and others in order to examine the sales pipeline and quickly recognize the restricted access. For better understanding, it creates the hierarchy of contacts within a company for superior coordination while dealing with customers.
vTiger CRM provides a customer portal, and is popular CRM software among thousands of users worldwide. This CRM is blessed with an active community of users, who drives the software along with contribution to its continuous development.
vTiger CRM allows its users to tweak and control it in their own ways, having a superior technology which grips on reporting, […]

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21 Nov

6 Reasons CRM important for SME sectors

Customer Relationship Management (CRM) enables Small-Medium Business enterprises to tackle challenges such as sales decline, high client attrition, salespeople’s policies, etc.
Check out the top 5 ways in which a client tracking tool can positively affect the bottom line if you are a small business owner or a medium business owner.
1. Stay Organized – Keeping track of all the customer-related information can be a chore, CRM system is a storage repository for all the data that flows into the business.
2. Lead Management – Tracking and nurturing the sales lead until they become a potential prospect to a full-fledged customer is something CRM helps in doing.
3. Profitability Tracking – By implementing a CRM we can easily track the profitability and the performance of the sales force, thus the worry of tracking every cent of revenue and focusing on shipping cost, product […]

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