Data, as the term replicates, these are set of information which are systematically processed bringing out inference on several aspects that are relevant taking futuristic decisions. These information are beneficial to organisation leading to insights that improve strategic business decision making.

Importance of Data

The value of data does not depend on its volume but on what we are going to do with it. Processing of data with high energy analytics helps in drawing conclusions on the following:

• Identifying flaws, reasons of failure in real time.
• Generating vouchers at point of sale based on customer’s purchasing history.
• Calculating risks of certain functions.

Almost all scales of industries are utilizing data analytics to achieve business goals and changing strategy lines as required.

Benefits of Data Analytics

• Data analysis helps in structuring the findings from different sources of data.
• It helps in breaking down macro problems into micro parts.
• It acts like filter while acquiring meaningful insights out of huge data.
• Data analysis is real there is no human intervention as the entire process is automatic.

Big Data Technologies

• Map Reduce: This allows job implementation, with scalability crossing thousands of servers.
• Hadoop: Hadoop is a complete open source platform for handling Big Data. It is flexible enough to handle many data sources, aggregating data and reading from a database.
• Hive: Hive is SQL like link that allows applications to run queries beside a Hadoop cluster.